Cory Arcangel
Cory Arcangel has intervened in the fair’s gallery selection process. Like Willy Wonka, Arcangel hid a golden ticket inside one of hundreds of chocolate bars which were sent to all the galleries who were unsuccessful in their application to this year’s fair. Studiò di Giovanna Simonetta was the finder of the golden ticket and will be allocated a stand at the fair.
Pavel Büchler
Pavel Büchler delights in drawing attention to the obvious and his project is an expression of the metaphorical climate of the fair. Reinforcing the experience of dislocation from reality, his piece will confound the senses of visitors in the entrance corridor by playing sounds that represent the opposite of actual external weather conditions.
Ceal Floyer
Ceal Floyer will be working with one of the ubiquitous irritations of social life: the placing of a folded beer mat under a table leg to stabilize it. In fact the idea of steadying an uneven surface is turned on its head and instead a situation of co-dependence is created, with all the legs of the table being balanced on beer mats and relying on each other to create ‘stability’.
Tue Greenfort
Tue Greenfort will excavate a chamber between gallery stands to present an installation that is both a space to relax and - literally – a distillation of the essence of visitors to the fair. While inside a darkened room filled with the sound of waves, dehumidification equipment will imperceptibly extract moisture from unsuspecting visitors.
Sharon Hayes
Sharon Hayes will present a performance that increases in intensity on each subsequent day of the fair. The performance will be an exposure of the constitution of the fair’s audience and will reflect notions of inclusivity, exclusivity and advantaged information.
Jeppe Hein
Jeppe Hein draws together the artificial construction of the fair with the natural surroundings of the park in an installation of subtly animated trees outside the entrance to the fair. Creating an illusion that is visually unsettling, the piece is also an encouragement to pause amid the frenetic human activity inside the tent.
Norma Jeane
Norma Jeane, an artist who works outside the commercial gallery system, will present a performance that depends on audience participation. The piece will be both a commentary on how the once-social activity of smoking has been transformed through regulation and legislation into something deeply-antisocial, and a presentation of the heightened discomfort required to indulge private pleasure in public space.
Agnieszka Kurant
Agnieszka Kurant will present a trio of trained parrots that have been taught to use an alternative language. Both a reflection on nature behaving unnaturally and a caricature of the zoo-like atmosphere of the art fair and the self-reflexive communication of the art world. Referring to two similar but unrealized projects by other artists, Kurant also questions the notions of copyright and the marketplace.
Bert Rodriguez
Bert Rodriguez will create a performance based installation project consisting of a massage station located in a centralized, highly trafficked area of the fair. At certain times for the duration of the fair, the artist will be available to perform a ten minute foot massage for any weary visitors walking through.
Allen Ruppersberg
Allen Ruppersberg will be following in the tradition of the travelling bard, by performing and selling poems at reduced prices during the time of the fair. Setting up an ad-hoc stall inside the Koenig bookstore, Ruppersberg will be bringing some of the anti-commercialism of the beat era to the slick marketplace of the art fair.
Andreas Slominski
Andreas Slominski will furnish the fair with elements familiar from public spaces overseas but rare in the UK. Digital signage in various location inside the fair will play with received notions of time and climate and disrupt expectations of trust in so-called official information.
