California-born and Frankfurt-based artist Mike Bouchet invited the motivational speaker, Alex MacPhail, to address the populace of Frieze Art Fair. MacPhail, like speakers found in the programmes of business conventions, is tailoring his positive reinforcement skills to make a presentation on topics important to to the business of selling art.
UK-based collaborators Kim Coleman and Jenny Hogarth presented Players, a seamless projection of stage-managed and live events filmed at the fair, transforming the exposition into a mise-en-scene featuring unwitting visitors, gallerists and fair workers.
Working alongside Resonance104.4fm radio the entire contents of A Jukebox of People Trying to Change the World was broadcast in its entirety on its own frequency. Started in 2003, the artist’s collection of around 1,500 politically motivated or idealistic songs lasted for the exact duration of the fair. The songs were broadcast live, day and night, from a booth inside Frieze Art Fair.
Ryan Gander set up an (almost) instant photo studio to make portraits of visitors to the fair looking at an artwork of their choice. The portrait was printed immediately, given to the subjects and a copy is hung in an installation along the entrance corridor to the fair.
Per-Oskar Leu arranged an impossible event at the fair – a book signing by Franz Kafka, 85 years after his death. Since none of Kafka’s novels were published during his lifetime, this book signing was his first.
Monika Sosnowska is presented a major structural intervention in which it seemed as though a large, heavy object had crashed into the roof of the fair.
Stephanie Syjuco set up a parasitic workshop in which a small group of artists made bootleg copies of other works exhibited in the fair. The artists used basic and inexpensive materials and worked in a gallery stand at the fair in full view of visitors. The copies were displayed in an adjacent gallery stand.
Curators Filipa Oliveira and Miguel Amado presented a group of artists’ commissions, ‘Impossible Exchange’ that played on the transactional nature of the art fair. From the Arte Contempo stand, visitors were invited to engage in a number of activities that reversed or subverted the usual exchange of money for goods or services.
Curators Kestutis Kuizinas and Simon Rees commissioned artist Mindaugas Navakas to create Smash the Windows, Snatch the Crystals, made from window frames and panes recently removed from the CAC. The marriage of a monumental sculpture and material from a famous example of soviet modernist architecture was a playful reflection on ways that art forms, and memories, associated with history can be productively remade.
From an onsite studio, London’s art radio station was on air live from the fair. The Frieze Talks programme was broadcast alongside specially commissioned radio art projects and interviews with artists and art professionals around the fair. Fair visitors were able to watch the Resonance team at work and contribute to the debate.