Matthieu Laurette presents WHAT DO THEY WEAR AT FRIEZE ART FAIR?
21–24 October 2005
Daily guided tours of Frieze Art Fair led by international fashion experts
Matthieu Laurette was invited to make a project at the fair responding to the idea of the tour format. Laurette asked a selection of the world’s leading fashion experts to conduct tours of Frieze Art Fair. Instead of commenting on the art works on display, the experts focused on the visitors and their fashion styles. The experts became both guides and performers; their distinct personalities and abilities created a special atmosphere through fashion’s highly specific vocabulary and a sense of occasion that shapes the artistic vision of the artwork.
The fashion experts included Peter Saville, Isabella Blow, Bay Garnett and Kira Jolliffe.
Laurette’s daily tours led by international fashion experts were accessible to art fair visitors and took place on Friday 21– Monday 24 October at 3.00pm. Access to the tours was included in the Frieze Art Fair admission ticket.
Matthieu Laurette (b.1970) is a French artist based in Paris. Recent exhibitions and projects include Populism, CAC, Vilnius, Lithuania; Kunstverein, Frankfurt, Germany; Stedelijk Museum, Amsterdam, Netherlands and National Museum, Oslo, Norway (2005), Déjà vu, The 7th International Look-alike Convention at Dia Art Foundation’s Fall Gala, New York (2004), ‘GNS (GLOBAL NAVIGATION SYSTEM)’, Palais de Tokyo, Paris and ‘Publicness’, ICA, London (both 2003). Laurette also participated in the 49th Venice Biennale curated by Harald Szeemann (2001). In 2003 Matthieu was awarded the Ricard S.A. Award for the most innovative artist under 40 years in France.
